Information Architecture

• Information architecture is about organizing information so that people can find the information they require where they would expect to acquire it.

• It sets out to design and apply organization, labelling and navigational systems that are intuitive to users.

Interface IQ can provide the following Information Architecture services:

• Build taxonomies appropriate to your target users so they can understand the classification and labelling of your information
• Re-organise sites that have grown organically and become unruly
• Prune large sites that have sprawled out of control
• Provide sound organisational designs for new sites
• Create and test design ‘wire-frames’ with target users

• Analyse how your customers use your site, using techniques such as card-sorting and usability evaluations
• Provide a sound structure on which to graft information that users can find with ease
• Ensure your users can find the information and products your are providing
• Speed up information retrieval and improve ‘findability’
• Provide a strong, basic site foundation that allows for seamless future expansion to the website.